"exclusive"

We are very happy to unveil the hmv exclusive steelbook for The Expendables 2.

We know some of you have been asking to see it and we’re pleased we can now share it with you.

The Expendables 2 will be out on hmv exclusive blu-ray steelbook, standard edition blu-ray & DVD December 10th.

Happy Halloween from The Amazing Spider-man

Check out this amazing Halloween pumpkin from our friends at DnA PR, to kick off the countdown to the DVD & Blu-ray (+ hmv Exclusive Steelbook) release of The Amazing Spiderman at hmv!

Taylor Swift - hmv my inspiration poster

Taylor Swift chose a lyric from the track Fireflies by Faith Hill as her inspiration.

Her new album RED was released today, and for one day only you can pick it up for just £8 in-store and online at hmv.com

Over on twitter, we’re giving away copies of her my inspiration poster - SIGNED by Taylor herself! Don’t miss out!

What’s your favourite track from Taylor’s new album?

Volunteer yourself as Tribute at the #hmvReaping for your chance to WIN tickets to the UK premiere of The Hunger Games: Catching Fire

12 hmv stores, around the UK & Ireland, have been turned into ‘District’ stores to host a ‘live Reaping’ on Sunday 2nd September to celebrate the DVD, Blu-ray and hmv Exclusive Steelbook release of The Hunger Games.

Fans will need to check-in via Foursquare, to be in with a chance of becoming one of their District’s tributes, to win prizes and a pair of tickets to the UK premiere of The Hunger Games: Catching Fire

Although only a select few can be chosen as Tributes to battle for the ultimate prize, 100 lucky attendees at each store will have the opportunity to purchase the hmv exclusive 3 disc double play steelbook a full day ahead of the national release. In addition the 24 regional tributes will each receive a Hunger Games goody bag.

For your chance to become a tribute for your district, simply join the #hmvReaping activity this Sunday and follow the instructions set by the Capitol, below. May the odds be ever in your favour!

Step 1. Download the foursquare app via your android, blackberry or iOS device.

Step 2. Login to your foursquare account, or sign-up within the app or at foursquare.com.

Step 3. On Sunday 2nd September 2012, check-in to to your local hmv District store*, between 2-3pm GMT to unlock the ‘flash special’ which will reveal the Capitol’s email address. 

Step 4. ‘Share’ your ‘check-in’ via email to the email address provided. Ensure you include your full name & contact details.

At 3pm we’ll select two tributes at random, who will each receive a Hunger Games goody bag, and will be entered into the draw which will take place at the Capitol in London.

At the Capitol, a winner will be picked at random, from the tributes, to attend the UK premiere of The Hunger Games: Catching Fire. 
Find your closest District store here!

*Terms and conditions apply.



And, just for you, here’s a sneak peak of the hmv Exclusive Steelbook we managed to sneak past President Snow! -

Want Ellie Goulding to play YOUR local hmv store?

We’re extremely excited to announce that Ellie Goulding will be playing her album launch show, for her brand new album Halcyon, exclusively at hmv!

But here’s the twist - Polydor Records are giving YOU the chance to decide which store she performs in!

So, on October 8th, Ellie will be performing live and signing copies of Halcyon in the hmv store that receives the most votes via our ‘hmv Ellie Goulding’ voting app. 

The app is now live, so get voting for your local hmv store right here - https://apps.facebook.com/hmvelliegoulding/

Assassins Creed III - hmv exclusive Steelbook

Here it is in all its glory - our hmv exclusive Assassins Creed 3 steelbook! The limited edition steel case comes with both the standard & Join Or Die Collectors edition, when you pre-order in-store or online at hmv.com*

Find out more, here - hmv Assassin’s Creed Zone

Who’s excited for the latest in the franchise?! Check out the trailer below:

*while stocks last

Join us on twitter to find out how you can win this Sherlock script (series 2, episode 1) signed by co-creators and writers Steven Moffat & Mark Gatiss, plus cast members Benedict Cumberbatch (Sherlock), Martin Freeman (Watson) & Andrew Scott (Moriarty).

BBC © 2012

Sherlock (Benedict Cumberbatch) and Watson (Martin Freeman) at their world-famous Baker Street home, in our final exclusive image from series two!

Don’t miss the series finale, tonight at 9pm on BBC One.

Sherlock Q&A with Steven Moffat

© BBC 2012

Co-creator and writer of BBC One’s hit show SherlockSteven Moffat, talks to hmv about the pressure of modernising a classic character, inspiration and the relationship between Sherlock and Watson.


hmv: There’s been huge excitement and anticipation for the second series of Sherlock, it’s gathered a mass audience world-wide since the first series aired in August 2010 – did you ever expect it to be such a hit?

Steven Moffat:  

You never expect a show to be a hit, unless you’re an idiot. Or Really talented And damn it we’re neither. (No, hang on…) This one seemed like a Private obsession, for the two of us, so every body else joining in, was a shock.

Honestly, we though it was good, and sort of prestigious, and would maybe pull in 4 million and lot of polite applause. Turning Sherlock and John into rock stars was surprising. 



hmv: Did you feel more pressure writing the second series compared to the first? The avid fan-base with great expectations must have added extra stress… 

Steven Moffat: Oh, a fan-base is a comfort, not a stress. I once did the second series of a Hugely Unpopular show, because it was too late to cancel it. THAT was stress. Creeping back on to television, knowing the guns are already cocked and aimed … Having a hit makes you happy and confident!



hmv: When the first series was announced, there was some initial scepticism over ‘modernising’ such a classic character. How did you set about writing Holmes into the present day? Do you think the fact that you’re both great fans of the books helped ensure that you kept true to the character?

Steven Moffat: The resistance to the modernising idea is more reported than real. Mark did A speech to the Sherlock Holmes society, outlining our plans at a very early stage, and they instantly loved it. The BBC said yes, before we could even do our pitch. The first show got a 9 million audience. Where was the resistance, we never saw it. For what ever reason, this was exactly the right idea at the right time. 



hmv: Did you always have particular actors in mind when it came to casting the show or was it a usual casting process?

Steven Moffat: Initially, no. We talked in the vaguest terms‐younger actors, in their thirties (reflecting the books)and a sexy, rather than study, Sherlock. Sue and I saw Benedict in Atonement, and liked him. We mentioned him to Mark, who knew him and thought it was a great idea. We approached him and he became the only actor who ever read for Sherlock. And was just so good, there was no point in looking elsewhere But this show is a double‐act, and both halves have equal weight, so Watson became a tough choice. We saw lot of actors (including Matt Smith, in his last few days before Doctor Who!) but when we put Benedict and Martin together, it was instant magic. The show was in the room, right in front of us. I think, looking back, we were a hit from that moment.



hmv: How do you feel the characters and relationship of Sherlock and Watson have evolved from the first series to the second?

Steven Moffat: The same friendship, later. John’s started to think of Sherlock’s deductions As an affliction rather than an entertainment, and to real is just how much care and tending the great man needs. Sherlock, by the tiniest degrees is becoming a bit more human-‐there are more and more people who he cares about, and they are starting to define him. John, most of all.



hmv: We’ve seen Sherlock tackle love and fear in the first two episodes of this series, what can we expect him to face in the final episode?

Steven Moffat: Death The final problem for us all.



hmv: Do you have a clear plan as to where you’d like the story of Sherlock to head? Can we expect a series 3?

Steven Moffat: Wait and see.



hmv: We see that Sherlock has a taste for classical music in the series, often composing music on his violin. Are there any artists from today’s charts that you think Sherlock might take a liking to?

Steven Moffat: Himself, probably. The thought of listening to someone else’s work is Probably physically abhorrent to him.



hmv: Have either of you drawn any inspiration from particular music or films during the creative process of writing Sherlock? Is there any artist or director in general that has inspired you in the past?

Steven Moffat: In all honesty, it’s Doyle all the way. When we get lost as we often do

We say “Back to Doyle!” I’ll miss him on other shows.

   



hmv: As well as the online ‘code-breaking’ activities last year, you’re both avid twitter users and Sherlock seems to be trending every Sunday during and after the show. How do you think the use of online & social platforms such as twitter has enhanced the audiences viewing experience? Do you find it a good or bad thing to be able to keep up with audience’s reactions and feedback in real-time? 

Steven Moffat: Forgive a grumpy old man, but I think people should stop tweeting during the

Show and PAY ATENTION. It’s always those ones who say they’re having trouble following it.

Yeah, you could try WATCHING it, y’know! 



The final episode of Sherlock Series 2 is showing this Sunday at 9pm on BBC ONE. Pre-order Series 2 on DVD & Blu-ray at hmv.com

BBC © 2012

Sherlock (Benedict Cumberbatch) and Watson (Martin Freeman) side by side…but for how long? Sherlock is set to face the greatest criminal mind in the world - James Moriarty - in the series finale tomorrow at 9pm on BBC One, and there’s no guarantee he’ll survive.

Will you be watching?